Ranking your business number one on search engines can be tricky. Luckily if you’re a local business owner you have a huge advantage. Let me elaborate if you are a local business offering local services your fellow townspeople search engines will help you rank #1 a lot easier for your related keywords. After all, at the end of the day, it’s their job to give the most related results to the person searching. If you fit the bill chances are you will be the business ranking number one for that keyword.
Let’s break it down SEO is not rocket science you just need to know where to begin. There are a lot of things you can do yourself to improve your search engine optimization. By learning a bit about SEM you can get a brief idea on how much SEO you would need. As well as what needs to be done for your business and eliminate any time that would have been wasted (Which basically means this can and will save you money in the long run if you do decide on hiring an SEO Company.).
Lets get down to some of our search engine marketing tips:
1. Keyword Research & Keyword Optimization
So what’s the first thing you should be tackling when looking at improving your online presence? That’s right keyword research, I mean how can you improve your business if you don’t know how people are searching for your service. This is where keywords come into play if you can rank number one for all or most of the keywords related to your business and/or services. You’re looking at one hell of a business boost! After all its targeted marketing your just placing yourself in front of the people searching for that service or product.
Now that we have the keywords how do we implement or optimize for them? We for starters lets be clear cut about what keyword we want to each page to be targeted for.
2. Competitor Research is a must!
Now let’s look at another important aspect of search engine optimization. Let’s check out the competition. We do this by searching for your competitors if you know who they are if not we find them by searching for similar services or products in your location. Once we have found a few competitors we check out their site structure, ranks, and content. If they are ranking and for what, what content they have created and what sort of site structure do they use? How does your website compare? After all, you can’t expect to rank with fewer features or content than the competition.
3. Have A Plan Of Action
Let’s face it wanting to get on the internet and improve your business is all well and good but at the end of the day if you don’t have a plan of action you will not succeed. Having a plan in place is crucial when you want to market your services or products online. Because without a plan you might go to broad and it might take you months/years to rank. Or you might go way too narrow and back yourself into a corner with a product-specific URL structure. The main point I’m trying to get across is that you need to make a short and long term plan on what you want your site to accomplish and make sure it lines up!
Is that It?
Certainly not, there is a whole host of things that need to be done or looked at, like social media accounts, public relations, link building and word of mouth. (You can do this one your self just go down to the local pub and hand out business cards). Content creation and optimization and a lot more. This is because Google loves to see active sites they like to see people actively improving and adding content and building reputation. One final piece of advice I will leave you with. Is make sure your site is mobile friendly more and more people are online shopping through their phones.