On-Page Search Engine Optimization is the practice of getting all of your parameters correct on the actual page level of the website. Some things it uses to include like keyword density and percentage. But in recent times Google has moved a lot more towards relevancy. Which is a lot harder to manipulate. Another thing recently added is readability with the outbreak of content farms and article spinners and other “lazy” ways of getting things done google has implemented a few things.
One of which was the penguin and panda updates that let a lot of SEO’s down on their luck. This was to remove all duplicate content and spam content basically the things we all hate reading. Which was nice of them form a consumer
History Of On-Page SEO
Back in the years of yonder on-page was the only aspect of SEO. This was way-way back when the concept of SEO was just starting to emerge. There was no keyword volume there were no keyword research tools,
Naturally, this started to get out of hand very quickly once people noticed that once they put a certain word more times they would rank higher. This led to SPAM people overflowing there content with that keyword to the point where it was not even readable. Once the crackdown on spam happened. Then the new method was placing text the same color as the background and again spamming the sh*t out of it. If we look at this history we can see the same thing happening over and over just with different methods like
What to Look for Now?
Below we will go through all the important aspects of ranking your web page for a particular keyword. The main thing is constancy if all these things below are kept constant you wont have much trouble ranking your website number #1.
This is also an important aspect of on-page SEO. The content you post has to be incredibly relevant to the topic/category or niche you are targeting. For example, if I was to target “New Jersey Plumbers” in the content. I would have as much information about that topic as possible. I would also try include variations of the main keyword. For example “our plumbers in New Jersey” “
Inner linking we will keep short and sweet there are two reasons to inner-link. One is to pass on link juice (UR
Meta – URL
Finally we reach the end, meta is the snippet you designate as your page description. It does not show up on the site and is to be used on other websites that link to yours for example Google. The snippet you see below the google links when searching for a keyword or topic. It is the meta description someone has allocated for that page. This should be very relevant to the page it has been assigned to. It should also be a maximum of 150 characters and should include the main keyword you are targeting with that post or page. The URL should be structured neatly so that people and web crawlers alike can make sense of them. For example, something like this: www.domain.com/3nerr34lose-lots-kg is a not