What is On-Page SEO?

What is On-Page SEO?
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On-Page Search Engine Optimization is the practice of getting all of your parameters correct on the actual page level of the website. Some things it uses to include like keyword density and percentage. But in recent times Google has moved a lot more towards relevancy. Which is a lot harder to manipulate. Another thing recently added is readability with the outbreak of content farms and article spinners and other “lazy” ways of getting things done google has implemented a few things.

One of which was the penguin and panda updates that let a lot of SEO’s down on their luck. This was to remove all duplicate content and spam content basically the things we all hate reading. Which was nice of them form a consumer stand point of view. After these updates, people thought it was over and done with. But in reality, things just got started then Google has continued their crackdown on SEO manipulation and poor quality content. Below we will look at the things that are an absolute must for proper on-page optimization.

History Of On-Page SEO

Back in the years of yonder on-page was the only aspect of SEO. This was way-way back when the concept of SEO was just starting to emerge. There was no keyword volume there were no keyword research tools, tehnical search engine optimizaiton, long-tail keywords was a myth and so on. The way people ranked their websites in this prehistoric setting. Was the person who had the most of that keyword on their webpage they would rank #1.

Naturally, this started to get out of hand very quickly once people noticed that once they put a certain word more times they would rank higher. This led to SPAM people overflowing there content with that keyword to the point where it was not even readable. Once the crackdown on spam happened. Then the new method was placing text the same color as the background and again spamming the sh*t out of it. If we look at this history we can see the same thing happening over and over just with different methods like link building. Once the method gets to critical mass i.e everyone is spamming the sh*t out of it then a Google update comes along and levels the field.

What to Look for Now?

Below we will go through all the important aspects of ranking your web page for a particular keyword. The main thing is constancy if all these things below are kept constant you wont have much trouble ranking your website number #1.

Header Tags

So lets start with the first thing on the list < h1 > tags there should only be one of these per page and they should be directly related to the content on that page. This is the first thing web crawlers and visitors see when clicking on a page. So naturally, they need the title to directly reflect the content on the page. As well as being relevant to the general topic of the domain. The next tags that should be used for headers is < h2 > then < h3 > and so on this is because it shows visitors and web crawlers they importance of each paragraph and what it is about its basically the frosting on the cake. These tags can be used multiple times depending on the article length and niche.

Content Relevancy

This is also an important aspect of on-page SEO. The content you post has to be incredibly relevant to the topic/category or niche you are targeting. For example, if I was to target “New Jersey Plumbers” in the content. I would have as much information about that topic as possible. I would also try include variations of the main keyword. For example “our plumbers in New Jersey” “nj plumbers” and so on. This is because at the end of the day you cant expect to be ranking on Google. With anything less than the highest quality highest relevancy content possible. Readability is also very important. Since at the end of the day no matter how relevant your content is if the end user cant makes sense of your English it is all in vein.

Inner Linking

Inner linking we will keep short and sweet there are two reasons to inner-link. One is to pass on link juice (UR,DR) on to your other inner pages. To help them rank for the keywords they have been optimized for. The second reason is to give your readers more information on the topic or article they are reading! You can’t inner-link an article on “how to eat healthy” with anchor text ab workout. Even if they are relevant it does not make sense for the person reading the sentence in question. So the chances of him finding that link useful are next to none this can really hurt you in the long run.

Meta – URL

Finally we reach the end, meta is the snippet you designate as your page description. It does not show up on the site and is to be used on other websites that link to yours for example Google. The snippet you see below the google links when searching for a keyword or topic. It is the meta description someone has allocated for that page. This should be very relevant to the page it has been assigned to. It should also be a maximum of 150 characters and should include the main keyword you are targeting with that post or page. The URL should be structured neatly so that people and web crawlers alike can make sense of them. For example, something like this: www.domain.com/3nerr34lose-lots-kg is a not go but something like this is perfect: www.domain.com/lose-weight.